Our Story

About Ecotech Heating & Cooling

Owner Anthony Longoria runs Ecotech Heating & Cooling, an HVAC company in Harlingen, with 18 years of trade experience.

About Ecotech Heating & Cooling,
Your HVAC Company in Harlingen

I told myself we’d never become one of those companies that care more about making a buck than the customer

Anthony Longoria spent a decade in the HVAC trade before starting Ecotech in 2018. He built it on honest pricing, quality workmanship, and clear communication with every customer.

Owner

Anthony Longoria

Years in Business

8

Years of Experience

18

Business Category

HVAC

Services

AC Maintenance AC Installation Heating

Speciality

Residential

Partners

Amana Daikin Trane Bryant Midea Honeywell Ruud Goodman Lennox American Standard


Sitting in a classroom was never my idea of a good time, but neither was being poor. I signed up for trade school as fast as I could and got to work even faster.


Air conditioning and heating in Texas made the choice easy. I figured it was something people would always need, and I was right. What I was wrong about was that everyone cared about doing great work.

When I say wrong, I mean very wrong. 

I spent the first 10 years working for other people. This business has a lot of moving parts and small details that mean the difference between just OK and great.

My tools were always organized. When other techs finished fast, I took the time to do things right. Most of all, I was always learning and keeping up with changes that everyone else ignored.

After many years of saving my pennies, I was finally ready to go out on my own, and that’s a decision I’ve never regretted a single moment. I could finally do the quality of work I wanted, and if it took a little extra time, nobody would be breathing down my neck to hurry to the next job.

When we do work, it’s done right, or it’s not Ecotech. If another company saw our work, they’d take pictures and say, “This is the right way to do it.”

We’re not in the shortcut business, were in the doing it right business.

I could write a book about all the little tricks and shortcuts other companies settle for. When we go on service calls to fix equipment someone else installed, we have a good idea what’s wrong the second we hear who installed it.

We’ll never be the fastest or cheapest because being the best is better. The equipment is so good these days that it should last more than a decade if it’s done right. When we do service calls, they’re mostly to homes that bought systems from somebody else.

Why do you think that is?

We’re not competing against anyone because we’re the gold standard. That doesn’t mean there aren’t bigger companies with fancy everything, newer trucks, and television commercials.

It means that if you’re in the Rio Grand Valley, you have a lot of just OK to choose from, but there’s only one Ecotech. Where quality meets affordability. Come see why people leave us great reviews and give our number to their friends and neighbors.

Sincerely,

Years Experience
Established
k+
Problems Solved
Excuses

Ruud Dealer and State-Licensed HVAC Contractor

Why settle for less?

Did you know?

A Harlingen home runs its AC an average of 9 months a year. That’s triple the runtime of a home in the Midwest, which is why Valley systems wear out faster than most people expect.

Common Questions About Ecotech Heating & Cooling

Real questions and straight answers
How long has Ecotech Heating & Cooling been in business?

Ecotech Heating & Cooling was founded in 2018 and has been serving Harlingen and the Rio Grande Valley for 8 years. Owner Anthony Longoria has worked in the HVAC trade since 2008, bringing about 18 years of hands-on experience to every job. The business is still owner-operated, which means Anthony is directly connected to every service call and every customer outcome.

Is Ecotech owner-operated?

Yes. Anthony Longoria owns and runs Ecotech Heating & Cooling. When you call, you’re not reaching a call center. The person setting your appointment and the technician arriving are part of the same small operation, which is something customers in Harlingen and across Cameron County mention consistently in reviews.

What credentials does Ecotech hold?

Ecotech Heating & Cooling is licensed by the Texas Department of Licensing and Regulation as an Air Conditioning & Refrigeration Contractor (TDLR ACR). Anthony holds EPA Section 608 certification for refrigerant handling, which is federally required and makes sure refrigerant is recovered and charged correctly. Ecotech is also an authorized Ruud dealer and installs Goodman and Lennox systems.

How many Google reviews does Ecotech have?

Ecotech Heating & Cooling has over 60 Google reviews from customers across Harlingen and the Rio Grande Valley. Review themes that appear consistently include competitive pricing, showing up on time, finishing the job as promised, and honest bidding. Ecotech’s positioning is quality work at a fair price, and those reviews reflect it.

Is Ecotech a residential or commercial HVAC company?

Both. Ecotech serves residential and commercial customers throughout the Rio Grande Valley. On the commercial side, the team handles rooftop units, package systems, commercial refrigeration, and light commercial AC repair and installation. Both sides of the business run under the same licensing, the same satisfaction guarantee, and the same direct access to Anthony.

What is Ecotech’s satisfaction guarantee?

Ecotech backs every repair and installation with a satisfaction guarantee. If the work isn’t right, Ecotech will make it right. This applies to repairs, tune-ups, and new system installs across Harlingen and the surrounding service area.

How can I finance a new HVAC system in Harlingen?

Ecotech offers financing with approved credit on new system installs. Financing makes replacing an aging or failed system possible without depleting savings on a single emergency purchase. Ask about available plans and terms when you call for your free estimate at (956) 970-0814.

Why did Anthony Longoria start Ecotech in Harlingen?

Anthony Longoria built Ecotech Heating & Cooling on the idea that Valley homeowners deserve quality HVAC work at a price that doesn’t punish them for living in a market where the AC runs nearly year-round. After close to a decade working in the trade for others, he started Ecotech in 2018 to offer honest bids and owner-level accountability on every job in Harlingen and the surrounding communities.

Please Review Us

We sure could use your help letting Harlingen know how good we are.

Copyright © 2026. All rights reserved.